Chii chinonzi e-reputation?

Mufananidzo wemunhu anorehwa nedandemutande unonzi chii?

Tinoshevedza l 'mufananidzo zvemunhu anorehwa nedandemutande a"e-reputation“. Iri izwi rekare rinoratidza nyika yeWebhu 2.0 uye mukurumbira wemunhu. Muchokwadi, inomiririra dhijitari identity yatinayo paInternet. Pakarepo kana munhu aripo pawebhu, vanobereka mukurumbira wavo wepamhepo, nemamwe mazwi, iyomufananidzo wemunhu uyu wadzoserwa newebhu.

Patinoita tsvakiridzo painjini yekutsvaga nezita rekutanga nerekupedzisira remunhu kana nezita rekambani, zvawanikwa zvinotiratidza, munguva yekurekodhwa, mufananidzo, wechokwadi kana wenhema, wekupedzisira. Kungave kuri kuongorora kwevatengi, zvinyorwa, makomendi, mafoto, nezvimwe, zvese zvirimo, kunyanya kana zvichionekwa mumapeji ekutanga emhedzisiro, zvinosimbisa e-reputation yezita.

Kufanana nemukurumbira wekunze, mukurumbira we-e unogona kuve wakanaka / wakanaka kana wakaipa / wakashata. Iyo dandemutande iri gungwa rekuvhiringidza viral yeruzivo, inokurumidza kushandura mufananidzo wako zvachose online.

“Zvinotora makore 20 kugadzira mukurumbira nemaminitsi mashanu kuiparadza. "Warren Buffet

Mukurumbira wepamhepo wekutonga, kutarisa uye kugadzirisa

Kutonga, kutarisa uye kugadzirisa mukurumbira wako wepamhepo kwave kwakakosha. Chokwadi, dandemutande rinotora nzvimbo inowedzera kukosha muhupenyu hwedu hwemazuva ese, kungave kuri kwakavanzika kana kwehunyanzvi mamiriro. Semuyenzaniso, kupinza basa uye kushandirwa kwakabatana zvakanyanya nemufananidzo uyu online.

Kubva pane iyi virality yeruzivo, iyo inogona kuderedza kana, neimwe nzira, kuvandudzamufananidzo wemunhu wakadzoserwa newebhu, vanozvarwa dzimwe pfungwa nematauriro: kuita ruzha, kuita ruzha rwakaipa kana kutiStreisand effect.

Nenzira isingadzivisiki, e-reputation ine zvakanaka nezvakaipa zvayo. Dzimwe nyaya dzine chekuita. Vanogona kunetsa kubata nekuda kweiyo virality uye kusazivikanwa kwezvimwe zvemukati kana saiti vapepeti.

JEAN-MICHEL CAPPIN

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